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Introduction To Article Marketing
There are a few important ingredients to creating high performance Article Marketing campaigns that maximize the overall effectiveness of your marketing efforts, while ensuring that you receive the most exposure possible from each article that you submit into the online directories.
First, writing an article on just any topic isn’t going to yield the results you’re looking for, if you haven’t first conducted keyword research to identify what your target audience is actively looking for, and the exact keywords and phrases they are using to be able to locate content on your topic.
This is fundamentally one of most critical elements of a successful article marketing campaign.
The closer you are able to target your prospective customer base with well written articles that incorporate primary keywords, the more traffic and exposure you will be able to generate.
Think about the possibilities if you carefully evaluated a niche market, creating keyword swipe files of highly relevant terms and phrases and incorporated them into your content. Not only will this help you position yourself within the search engines, but your visitors and readers will be exceptionally targeted!
It all begins in researching and evaluating potential markets prior to creating your content.
Identifying Your Target Audience
Before we can begin to create our first article marketing campaign, we need to choose a topic for our articles.
When evaluating potential topics, consider:
What market do you plan to cater to?
What products are you planning to promote?
Are these niche markets evergreen?
Are people currently purchasing products within this market?
Are there affiliate products to promote?
Conducting market research is a critical part of becoming a successful article marketer if you intend on promoting affiliate based products.
You need to place a severe focus on four critical elements to researching any niche market:
1: Whether there are desperate buyers in the market who are eager to purchase a “solution” to an existing problem.2: The size of the market (how many buyers are currently purchasing products or services within this niche)
3: Existing competition within the market. (You want competition, it means a viable and active market, however you need to ensure that the competition isn’t so thick that you will struggle to penetrate it)
4: Quality and Quantity of the products in the market (you want to focus on markets that are evergreen and offer an abundance of products to promote in your article marketing campaigns.)
For every product you find that you want to promote, you should write 20 articles focusing on relevant keywords!
To begin evaluating potential keywords, visit: https://adwords.google.com/select/KeywordToolExternalWhat you need to do is enter in a basic (core) keyword phrase that describes your market, topic or a product you are planning to promote. (example: product title, author’s name, etc). The Adwords Google Keyword suggestion tool allows you to enter in a keyword or phrase from a possible niche that you are considering so that you can evaluate existing competition, active keywords based on popularity and overall use. When you enter keywords into the Google Keyword tool, you will be able to generate extended listings that feature various keywords associated to the main keyword that you entered into the search box.
Here are some other useful sources for locating new topics on subject matter that people are currently looking for information on: http://trends.google.com
This website will display the popularity of specific search terms and phrases. If you enter in a keyword such as “Dog Training”, it will show you exactly how many people are searching for that specific term. You can use this tool to determine how popular a niche market is, as well as how common certain keywords are.
compete.com
Compete provides information including keywords and rank used by competitors in your market. They can be used to tell which keywords your competitors are targeting, and which ones they are ranking for. This can help you compete on a new level with them.
yahoo answers
This is a great way to locate common questions that people are seeking answers to.
Word Tracker
WordTracker is one of the most well-known and popular keyword tools. Its results aren’t the most accurate in terms of traffic numbers, but it does give you a wide variety of keywords. It is said that you should multiply the numbers it gives you by around 3-10 to get an accurate reflection of the total number of searches on Google, or on all major search engines.
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